XilinbrandlogisticsequipmentmadebyNingboRuyiJointStockCo.,Ltd.ondisplayatCeMAT2016inHannover,Germany.
Asoneofthemostdevelopedmanufacturingcitiesintheworld,Hannover,Germany,hashostedsomanyindustrialtradeshowsthatitsnamehasbecomesynonymouswithgrandexhibitionsofimpressivemachineryandelectricalappliances.
InlateMay2016,thecitywelcomedCeMAT2016,thelargestexhibitionoflogisticsequipmentintheworld.
Beforethisyear,Ihadn鈥檛visitedCeMATforsixyears,duringwhichtimemysonChuJiangtookmyplaceinleadingourcompany鈥檚delegationtotheexhibition.Everytimehebumpedintomyregularcustomers,theyalwaysaskedifImadethetrip.
Thisyear,Ibrought20engineersandsalesmentothefair,wherewelearnedalotfromotherexhibitorswhiledemonstratingourproductstoothers.
Istillremembermyfirstattendancetothefairin2000.Myboothmeasuredonlyninesquaremeters,smallerthananyothers,butIstillproudlydisplayedmyproductssuchashand-controlledhydrauliccarriersandplatformtrucks.IsawfewcompetitorsfromChina,thebiggestoccupyingaboothofsome18squaremeters.Lineduponeafteranother,ourproductswerehardlyeye-catching鈥搘ewerelikelittlekidsamongglobalgiants.IwasstillveryproudbecauseourproductscouldentertheEUmarket.
Ithoroughlyobservedexhibitsineachboothwhiledeliveringmybrochures.Despitethelanguagebarrier,Iworkedtocommunicatewithasmanypeopleaspossibletopromotemyproduct.Mytirelesseffortsestablishedrelationshipswithmanyworld-famouslogisticsequipmentproducerssuchasGermany鈥檚JungheinrichAGandtheUnitedStates鈥橸aleCorporationandCMCompany.
Sincethen,XilinproductsmadebyNingboRuyiJointStockCo.,Ltd.havegrabbedamajorshareintheinternationalmarket,forwhichIowemuchtoHannover,acitythathelpedmybusinessgrowfromasmallChinesecompanyintoaglobalplayer.
Theinternationalmarkethasbeenchanging.In2004,forexample,theEUlaunchedanti-dumpingcampaignsforhand-controlledhydrauliccarriers,withourcompany,aworldleaderincarrierproduction,asthetarget.WelostmuchofourshareoftheEUmarketafterlosingtheanti-dumpingcase.
Nevertheless,IsworetoreturntoHannoveraswellastheEUmarket,andIfinallymadeitthankstoourpainstakingeffortstoresearch,innovateanddevelopnewproducts:power-drivencarriers.Mydreamcametruethenextyearwhenwerentedaboothcovering300squaremeterstodisplayproductsthatwerefirstsfortheHannoverfair.Themayortookaphotowithmeandexpressedhisgratitudeformycontributiontothefair.
Intheyearsthatfollowed,mybusinessthrivedwithagrowingnumberofupgradedqualityproducts.Atthefairthisyear,wedebutedbrand-newhi-techproductsinour300-square-meterexhibitionhall.
IsawchangesattheHannoverfair:Thequantityofexhibitsdecreased,andexhibitionareasshrankfromfivetothree.Still,somethingelsewasevenmoreobvious:Logisticsproductshadbecomedramaticallymoreadvancedandhigh-tech.Adecadeago,wewereshowinghand-controlledhydrauliccarriers,andtodaypeoplearepromotingautomatedhigh-elevationforklifts.
Weliveinaneraofdevelopmentatbreakneckspeed,especiallyforcommercialproducts.Themarkethasalwaysembracedthenewandloathedtheold.
ChuJiwangispresidentandfounderoftheNingboRuyiJointStockCo.,Ltd.,amajorChineselogisticsequipmentmanufacturer.Morethanjustanentrepreneur,ChuisarecipientoftheChinaCharityAward,thetopphilanthropichonorinthecountry.Ineachissue,heshareshisbusinessinsightsandinspirationsgainedfromhislifeexperience.