EditedbyTanXingyu
SanyaPaddyFieldNationalParkwillsurelycarveoutapathforsustainabledevelopmentthatintegratesagricultureandtourism.
AdinosaursciencebaseinSanyaPaddyFieldNationalPark,whichcreatedanewtypeofbusinessmodelintegratingagriculturalresourceswithtourism.byQinBinBeforearrivinginHainan,IworkedasajournalistatNingxiaRadioStation.Mypreviousjobwasn’ttootaxing,soIhadtimetothink.WhenIheardthatHainanwantedtobuildaspecialeconomiczone,Isetofffortheislandwithafewfriendsafterminimaldiscussions,andhereweare.
AftercompletinganEnglishdegree,inJanuary1989,IwasrecruitedintotheDepartmentofWorldEconomyofHainanDailyandservedasacolumnistfor“WorldWho’sWho.”Eventually,Iwasdirectlyinvolvedinhelpingestablishtheoverseaseditionofthenewspaper.
IhavewitnessedthegreatchangesinHainanoverthelastfewyearssinceChina’sreformandopeningup.
Basedonmytechnicaltitleatthattime,mysalaryinNingxiawasbarelyover100yuanamonth.AfterarrivinginHainan,Isawmysalaryrisetoover400yuanandthentoover1,000yuan,whichgreatlyinspiredmyenthusiasmforthework.
DuringmyyearsinHainan,Ialsowitnessedtheislandprovince’sdevelopmentprocessfromstarttofinish.
Inthosedays,HainanDailyhadgatheredtalentfromacrossthecountry.Everyoneseemedhappy:“Thisisexactlywhatwewanted!”
In1993,IleftHainanDailyforChinaHNAGroup,thefirstjoint-stockairlinetoundergoastandardizedtransformationinChina,whichwasestablishinganewspaper,BusinessTravelNews.Theyrecruitedmetoserveasdeputyeditor-in-chief.
In1994,IquitmyjobtheretoaccompanymychildtotheUnitedStatestostudy.Whenmychildenrolledincollege,IreturnedtoHainanjustastheywerelookingforpeopletopromoteSanya’sNanshanScenicArea.Iwashappytoshifttothetourismindustryandbecameresponsibleforplanningandpromotion.
Hainanisrichlyendowedwithtourismresourcesbutstillneedsnewideasandconceptsfordevelopment.SanyaPaddyFieldNationalParkhasadistinctthemeandprominentfeatures.Thetimeisripetoseizethishistoricalopportunitytomergecurrentdevelopmentwithruralrevitalization—integratingruralandtourismresourcesthroughabrandnewapproach:agriculturaltourism.
Ruraldevelopmentcanbekindlednotonlythroughtheintegrationofruralandtourismresources,butalsothroughthecreationoftourismbrands.Wemustconsiderhowtotransformfarmingculture,popularscienceeducationandagriculturalexperienceintotourismproductsthatenabletouriststolearnmoreaboutcultureduringtheirtripsandenhancetheirawarenessofourbrand.Thiscreatesnewdemandsandchallengesonourwork.
Today,Hainanisstrivingtobecomeaninternationaltourismisland.Actually,thehardwareofscenicspotsinHainan,especiallyaroundSanya,alreadyleadstheinternationalarena.Therefore,weneedtothinkaboutwherewecanfocusincomparisontoworld-classscenicspots.
Contrastinghigh-techthemeparkssuchasDisneyresorts,Hainan’sgreatestresourceisitsecology.
AsChinesePresidentXiJinpingproposed,“Wewilladoptaholisticapproachtoconserveourmountains,rivers,forests,farmlands,lakesandgrasslands.”Tourismcannotdevelopatthecostoftheecology.Sustainabledevelopmentcanbeachievedifecologicalprotectionisatoppriority.Therefore,wemustadheretoregionalecologicalstandardsanddevelopinwaysthatprotecttheagriculturalecology.
SanyaPaddyFieldNationalParkendeavorstoprovidevisitorsanexperienceinvolvingthebeautyoffarmlandandtraditionalChineseagriculturethroughouttheentiretrip:showingthemmountains,lettingthemtouchthefieldsandflowers,takingthemtopickfruits,andsendingthemhomewithunforgettablenostalgia.
Ourscenicareahasjustopened.Therearemanythingstodothroughoutitssectors,includingconstructionofcomprehensivesupportsystems,improvementofserviceconcepts,andintroductionofintelligentsystems.
Decadesofexperiencehavetaughtmethatbuildingascenicspotisanarduoustask,butonethatcanbringbenefitstothewholeofsocietyandfuturegenerations.Ibelievethatourparkwillpaveapathforsustainabledevelopmentthatintegratesagricultureandtourism.
Ihavebeentomanyplaces,butthemostimpressivearethegreenmountainsofHainan.
Thankstomyworkontourism,Ihavehadtheopportunitytogetintimatewiththeoceanandtalkwiththemountainsandstreams.Comingbackwasthebestchoiceofmylife.Whenwebegintoconversewithnature,ourmentalitychanges,andwenolongerbecomeanxiousoverlife’strivialities.
IhavelivedinHainanfornearly30years.Itismyhome.Athome,Ifeelcalmandrelaxed.JiangHaiyan,deputygeneralmanagerofSanyaPaddyFieldNationalPark.ShebelievesthatthemostimpressivepartsofHainanareitsgreenhillsandclearwaters.