TextbyGongHaiying
ChinaPictorial(CP):WhatareyourfutureplansforDDC?
ZhangJincan(Zhang):DDCisamulti-variant,openplatformforculturalcommunication,primarilyfeaturingmusic,butalsoothermediarangingfrommodernartandphotographytomoviesandreading.Asafunctionalplatform,itcreatesspaceforpatronsandculturalworkerstoshareinformationandcommunicate.
Moreover,Ibelievein鈥渙pensource,鈥漣nwhicheveryonecancontribute.Myroleissimplycuratingandprovidingsupportingservices.Today,thecontentofmusicisprettyimportant,buthowtodelivertobeenjoyedbyfanswhilestillbenefitingtheartisthasbecomeaquestion.Thisiswhyaplatformissovaluable.DDCwasestablishedtoserveasanew,openandfairplatformenablinggreaternumbersofpeopletoparticipateincollaborationresultinginsharedmusic.
CP:HowdoesDDCturnaprofitasaplatformforindependentmusic?
Zhang:Well,today,Beijingisseeingpositivegrowthinthedevelopmentofindependentmusic:Boththespectatorsandcityareembracingitthroughgreaterproliferationoffestivalsandconstructionofmorestages.Themarketisthriving.
DDChasbeenmakingmoneysincethedayitwasfoundedbecausewefoundmanywaystostayintheblackintermsofscaleandresourceallocation.Onthebasisofdailyoperation,weservealotofnicedrinks.Wehavealsoattractedcommercialsponsorswhonotonlypayforpromotion,butalsoforbranding.
CP:Somanyindependentbrandsarepassionateaboutideals.What鈥檚yourdreamforDDC?Willyoustopchasingyourdream?
Zhang:IthinkIshouldhavepassion,butthat鈥檚notwhatourcustomerspayfor.Regardlessofmybrand,eachactshouldbeindependentwithitsownteam,itsownoperation,anditsownproduct.
MybrandwasbornwiththeU-DastanEnsemble,whichteamsupveteranmusicianswhocanperfectlyfusetraditionalUygurmusicwithmodernapproaches.OurcollaborationhasinjectednewvoicesintoChinesemusiccircles.Asfarasmanagementisconcerned,wearefairlygreen,butIthinkIhavewhatittakes.