A108-meter-tallstatueoftheGoddessofMercyonthesea,alandmarkofSanyaCityandasacredplaceforBuddhists.Hainantakesprideinitsadvantageousnaturaltourismresourcessuchassunshine,seawater,beaches,greenvegetation,cleanairandethniccustoms.byQinBinAsthesouthernmostprovinceinChina,Hainantakesprideinitsadvantageousnaturaltourismresources,suchassunshine,seawater,beaches,greenvegetation,cleanairandrichethniccustoms.
InJanuary2010,China’sStateCouncilreleasedtheOpinionsonAcceleratingtheConstructionandDevelopmentofHainanInternationalTourismIsland,whichset2020asthedeadlineforHainan’stourismservicefacilities,managementandservicelevelstoreachinternationallyacceptedstandardsandforHainantobecomeatop-notchholidaydestination.
Infact,theconstructionofHainanInternationalTourismIslandhasbecomepartofChina’snationalstrategy.
DiversifiedTourism
Hainanhasenjoyedmultiplefavorablepolicieswhichhaveenormouslyenhancedthedevelopmentoflocaltourism.
Overthelastfewyears,Hainanhasseengreatprogressinsectorsincludinglarge-scalesupportingfacilitiessuchasurbancomplexes,parks,andmuseumsinadditiontoruraltourism,featuredtownsandculturalandcreativeindustries.
InMarch2017,theHainanprovincialgovernmentissuedtheHainanTourismDevelopmentPlan(2016-2020),proposingtocapitalizeonHainan’sthreemajorstrengths—ecologicalenvironment,specialeconomiczoneandinternationaltourismisland—toacceleratethecampaigntobuildHainanintoademonstrationtouristprovincefortherestofthecountry.
AmongthemanytouristattractionsinHainan,TianyaHaijiao,ortheEndoftheEarthandtheEdgeoftheSea,mightbethemostenchanting.Itfeaturestropicalviewsofcoconuttreesbathinginthesettingsun.
AccordingtoZhengConghui,deputygeneralmanagerofthetourismdevelopmentcompanyinchargeofthescenicspot,hiscompanyhaslaunchedaseriesofaquatictourismactivitiessuchasyachtsightseeingandmotorboattripsaswellasweddingfacilitiestomakethescenicspotmoreattractive.
“Wehavedevelopedtourismproductsthatrequireparticipationandproduceexperiencestopromoteourlong-termdevelopment,”Zhengexplained.
SanyaPaddyFieldNationalPark,anotherpopulartouristdestination,whichofficiallyopenedonJanuary24,2018,ishighlightedbylandscapesofricefieldsandseascapes,supplementedbyadinosaursciencebase.
Underconstructionaredifferentiated,newtouristattractionssuchastheYuanLongpingNationalRiceR&DCenter,namedafterthe“FatherofHybridRiceinChina,”theWetlandReserveforEgretsandanExperienceZoneforLow-altitudeFlight.
“Thesearecutting-edgetourismproducts,”illustratedJiangHaiyan,executivedeputygeneralmanagerofSanyaPaddyFieldNationalPark.“Ournewmodelfeaturesanintegrationofdifferentsegmentssuchasfarmingculture,popularscienceeducationandagriculturalexperience,whichmergesruraldevelopmentwithagriculturaltourism.”
HainanhasalsodiversifieditstourismwithmorecreativeculturalcampaignssuchastheSanyaInternationalMusicFestival,whichwasfirstlaunchedin2017andisnowscheduledtwiceayear,andSanyaAtlantis,aworld-classtourismcomplex,whichopenedinApril2018.Andtransportationfacilitieshavegreatlyimproved,highlightedbyahigh-speedrailwaycirclingtheislandandanewoffshoreairportinSanya.2014:FivemagnificenthotelbuildingsonPhoenixIslandinSanyaBay,Hainan.ConstructionoftheInternationalTourismIslandaimsatbecomingaworld-classislandtourismdestination.Thepushhasenableditstourismindustrytotaketheinitiativetoachieveworldclassstandards.VCGSanyaHaitangBayDuty-FreeShoppingMall.Hainanisthefourthislandintheworldtoofferoffshoreduty-freeservice,whichhasservedasastrongimpetusforHainan’stourismconsumption.byQinBinImprovingTourismSoftware
InMarch2011,China’sMinistryofFinancepublishedthePilotImplementationPlanoftheOffshoreDuty-FreeShoppingPolicyonHainanIsland,makingHainanthefourthislandintheworldtoofferoffshoreduty-freeservice,whichhasservedasastrongimpetusforHainan’stourismconsumption.
Overthepastsevenyears,thelocalgovernmenthasfrequentlyadjusteditsoffshoreduty-freepoliciesbasedontypeofgoods,shoppingquotasandshoppingtimelimits,furtherunleashinggreatpotentialforconsumption.ThesepolicieshavebeenacclaimedfortheireffectivenessandinfluenceduringthecampaigntobuildHainanintoaninternationaltourismisland.
StatisticsfromtheHaikouCustomsshowthatbytheendofJanuary2018,twodutyfreeshopsunderitssupervisioninSanyaandHaikouhadearnedatotalof31.48billionyuanincumulativesales,withabout10millionshoppervisits.
In2012,Sanyatourism’sreputationwasseriouslydamagedbya“highpriceseafood”scandal.Learninglessonsfromthepainfulexperience,thelocalgovernmenttookvariousmeasurestopreventvariouskindsoftouristchaos.
InOctober2015,thePublicSecurityBureauofSanyaCityestablishedChina’sfirsttourismpolicedetachment.Afterstrengtheninglawenforcementandrestoringorderinthetourismmarket,complaintsdroppedsignificantly,andtouristsbecamemoresatisfiedwiththeservices.
June2014witnessedthefoundingofSanyaTianlingCruiseServiceCo.,Ltd.,ajointventureoftheTianyaHaijiaoScenicAreaandthelocalcommunity:1,038localfamiliesbecameshareholdersofthecompany,and230localresidentsfoundjobsthere,accountingforover90percentofthecompany’semployees.
“It’sabrandstandardizationtointegratelocalprivatebusinesses,”ZhengConghuiexplained.“Wewerebattlingsafetyloopholes.Thismethodenablesustoupgradeservicequalityandallowsmorepeopletosharethefruitsoflocaltourismdevelopment.”
“Thesemeasuresarepartofthecampaigntobuildaninternationaltourismisland,”Zhengadded.“TheconstructionofaninternationaltourismislandhasinspiredHainantosetagoaltobecomeatop-notchislandtouristdestination,whichhaspushedHainan’stourismindustrytomatchworldclassstandardsbylearninginternationaladvancedexperience.”
VisitorsfilledHaikou’sQilouOldStreetduringSpringFestival2016.ThestreetfeaturesoldbuildingswithmixedancientChineseandSoutheastAsianarchitecturalstyles.byGuoCheng/Xinhua